Accepting 2 new clients for September — one business per industry, per market.
Metcalf Media
The Local Lead Engine · Tulsa, Oklahoma

We Help Tulsa Service Businesses Book More High‑Ticket Jobs Without Shared Leads or Wasted Ad Spend

With our Local Lead Engine System — the content, the ads, and the site that turns them into booked jobs — with new leads in less than 14 days. Tulsa owned and operated.

VSL goes here

⚠️ [X] minutes — what we’d do for your business.

Proof

$4,000 in ads. $40,000 contracted.

Miller Mobile Detailing, Tulsa. We rebuilt his Instagram profile, produced professional photo and video content, and ran simple Meta ads against it. Then we built and launched his new website.

Different size of business, same engine — the strategy, the content, the ads and the site are the same four parts whether the job is a $300 detail or a $12,000 system replacement.

$4,000Ad spend
$40,000Contracted revenue
10xReturn on ad spend
  • Instagram profile rebuilt and optimised
  • Professional photo and video content produced
  • Meta ads built on that creative and paced
  • New website designed, built and launched

Results vary by market, offer, pricing and how fast leads get worked. One client’s outcome is not a projection of yours.

⚠️ Real stills from this clientAd creative, a screenshot of the ad account, or the new site on a phone.
Why the phone stopped ringing

More leads won’t fix a phone nobody answers.

Most $1.5M service businesses don’t have a lead problem. They have three problems that each look like a lead problem — and buying more leads makes every one worse.

You're renting leads

Shared lead services sell the same homeowner to four companies at once. You pay retail to compete against yourself, and margin goes to whoever discounts hardest.

The ad money goes to strangers

Cold traffic that has never heard of you converts badly and costs more every quarter. When the only asset in the account is a logo on a blue background, you pay full price for every click.

The lead went cold in an hour

Somebody filled out your form at 2pm Tuesday. Nobody called until Thursday. They'd already booked the company that called back in four minutes.

Why this works

Most agencies sell you one piece of the engine and leave you to bolt it together.

One company runs your ads. Another built the website. A third was supposed to post content. Nobody owns the handoffs, so the ads point at a page that doesn’t convert, the form goes to an inbox nobody watches, and every vendor can prove it wasn’t their fault.

The Local Lead Engine is one system with one owner. The content, the campaigns, the site and the follow-up are built and run by one accountable team, because the failures live in the gaps between them.

And the part nobody checks: a lead that gets a response in minutes closes at several times the rate of one called back the next day.

So the follow-up automation gets built before a single dollar goes to Meta. It texts every lead back inside sixty seconds, at 9pm on a Sunday, whether anyone is at a desk or not.

What we do

Four parts. Built together, not bolted together.

Most marketing fails on message long before it fails on media. We work out who we’re talking to and what they need to hear, then build the whole engine around it.

01

Strategy

Before anything is built we work out which jobs are worth chasing, who actually buys them, what they're afraid of getting wrong, and why you're the obvious answer. Every ad and page is built for that one person.

Ideal customer profileOffer positioningMessage strategyCompetitor research
02

Ads

Facebook and Instagram campaigns built around your service area, the jobs you actually make money on, and the weeks your crews have room to absorb more work. Your ad account, your card, no percentage of spend.

Meta advertisingRetargetingCreative testingAudience strategyDaily pacing
03

Site & Follow-Up

A site built to convert a phone visitor into a booked job, wired so every lead gets a text back inside sixty seconds and every call is tracked to the campaign that produced it.

WebsiteLanding pagesSpeed-to-leadMissed-call text-backCall trackingReporting
04

Content

The creative that feeds it, shot on your job site with your crew — produced in-house rather than outsourced, which is why it can be adjusted against what the ad account is actually doing.

Short-form videoPhotographyTestimonialsAd creativeBrand film
How it works

Diagnose. Build. Launch. Improve.

01

Diagnose

We look at the ad account, the site, the profile — and what actually happens to a lead after it comes in. Half the time the fix is in the follow-up, not the funnel.

02

Build

One production day on your site with your crew. Then the pages, the profile, and the automation that texts a lead back inside sixty seconds.

03

Launch

Campaigns go live against real creative, not a logo card. Calls and forms are tracked to source from day one.

04

Improve

Daily pacing, new creative every quarter, and a monthly report you can read in five minutes. We kill what isn't working faster than you'd expect.

Fit

Who this is for, and who it isn’t.

We’d rather tell you on the website than on the call.

We work best with

  • Local service businesses doing $1.5M a year or more
  • Owners who can answer the phone, or have someone who does
  • Companies with capacity to take on more work right now
  • Someone willing to be on camera, or a crew who will

We’re the wrong call if

  • Leads sit for two days before anyone works them
  • You're already booked out and can't take another job
  • You need a guaranteed number of jobs in writing
  • A competitor in your industry and market is already with us
Answers

What owners search for before they call anyone.

Next step

Find out where your marketing is losing booked jobs.

We’ll review your lead sources, your follow-up, your creative and your tracking, then show you where the biggest opportunity is. No deck, no obligation.

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